Become an Affiliate

Join the Lucky Charms affiliate programme and partner with us to reach UK players across slots and live casino. We work with publishers, streamers, content creators and marketing partners to grow sustainable revenue streams. Our approach is practical and collaborative - we provide the tools and support you need to run campaigns that fit your audience.

Programme purpose

Our affiliate programme is designed to reward partners who refer real, active players to Lucky Charms. We focus on long-term value rather than short-term clicks, so our agreements prioritise fair attribution, transparent reporting and reliable settlements. The programme suits partners targeting the UK market and GBP customers.

Partnership benefits

Partners get access to a UK-facing casino brand with a GBP-friendly cashier and a broad audience appeal. We offer flexible commercial models, creative assets optimised for desktop and mobile, and a dedicated point of contact to help you plan and scale campaigns. Creators and publishers will find the onboarding straightforward and the promotional materials ready to use.

Commission structure

We offer a range of commission models to suit different partner goals - revenue share, CPA and hybrid set-ups are all available. Each partnership is tailored so you can choose the model that best matches your traffic type and conversion patterns. Exact terms are agreed during onboarding and reviewed regularly to reflect performance and mutual objectives.

Tracking and reporting transparency

All partners receive access to a secure affiliate dashboard with detailed metrics for clicks, registrations, deposits and earned commissions. Reporting is clear and auditable so you can reconcile activity quickly. We use standard tracking links and support reliable attribution to ensure partners are paid for genuine conversions.

Marketing tools and support

We supply ready-made banners, landing pages, deeplinks and creative guidelines that work across websites, social channels and streams. Our team can provide bespoke assets on request and advise on creative placement and messaging for UK audiences. Technical support is available during set-up and for ongoing campaign optimisation.

Long-term cooperation

We believe in building steady, transparent relationships with our partners. Regular account reviews, open communication and performance-based adjustments ensure campaigns remain profitable for both sides. If you are looking for a dependable partner in the UK casino vertical, we welcome dialogue to explore a tailored affiliate arrangement.